Longueuil, July 10th, 2025 – It is with great enthusiasm that J2 procurement management inc. a supply chain management consulting firm located on the South Shore of Montreal, announces the redesign of its logo, corporate identity and website.
This marks a new phase in the development of the organization, which, after more than fifteen years of sustained operation in a constantly changing business context, has decided to update its image to reflect the dynamism, expertise and savoir-être that characterize its DNA as a supply chain management firm.
The new brand image will be gradually implemented over the coming months.
Modernization of the logo
The new logo retains some of the elements that were important to our organization and that were present in the previous version of the J2 logo : the doubled letter “J”, the human aspect, movement and of course, the orange dot of the “J”.
The new image presents a fresh take on the color scheme, with the distinctive gray of our previous logo not carried over into this next step. Now available in black and white versions, both with and without a baseline (in French and English), the new iteration of our logo has become more refined, with harmonious, modern angulations.
New visual identity
Energy, creativity, agility. J2’s essence has been orange since its early beginnings! It went without saying that our new brand image would retain this color as its main pillar. With a brighter orange hue for our central color and new variations in orange-red and a lighter yellow, we’re now equipped with a wider range of possibilities and vibrant new options for our documents and visuals.
“Daring and dosing… It was on this premise that I founded J2, and it is with this same credo that we will continue to move forward. True to our DNA in supply chain management, we have chosen to evolve our image to reflect our leadership role and our constant desire to innovate. This change is as much for our customers as for our colleagues: a natural evolution that testifies to our ambition to maintain our avant-garde position, a position that our customers themselves recognize, day after day, through their renewed trust.”
Réal Julien, p.g.c.a, president of J2 procurement management inc.
A solid foundation on which to build
While our brand image and website have undergone considerable refreshment, our values, our strategic, customer-focused approach, our passionate purchasing team and our expertise in supply chain management remain the solid foundations on which we will continue to build on.
This overhaul is leading us to develop an iteration of our brand image that is in tune with the new generation of purchasing specialists and managers who are already taking our team to new heights!
Modernized website
Discover the extent of the new impulse injected into our visual identity by visiting our website (j2-inc.ca). You will find our optimized service offering, full details of career prospects at J2 and our various informative contents, all while being able to recognize us as your trusted collaborator.
J2 salutes the results of several months’ work and thanks its close collaborators for their contribution to this project! It is with confidence that we announce this redesign, which will support and represent us with confidence and energy in the opportunities that will next come.
J2 procurement management inc.
The potential of your supply chain revealed.
For further information :
Audray Julien
Communications & Marketing Coordination
J2 procurement management inc.
Do you have a question?
If you would like more information, feel free to contact us for more details.
